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Dark Friday
11.25.07 (12:34 am)   [edit]
AKA Buy Nothing Day.

I don't really want to say anything about how stupid/lemming/sheep-like people are for buying into the "Doorbusters between 6am-10am only; first 200 people get a free extension chord!" Although I would really really like to understand if there is some deep psychology of convincing people get up early after what is most likely not a very restful day and make poor buying decisions based primarily on sleep deprivation and impaired judgment, or if it's more simply, "That's just the way it is."

I do applaud some stores for opening as early as 4am; if every store just opened at 6, one might have to choose only one store to be standing in front of as the doors open. This way, consumerists can space it out, and choose from fewer stores: Penney's or Mervyn's at 4? Best Buy or Circuit City at 5? Macy's or Target at 6? Thank you to you super early people for giving us that opportunity.

What I do want to say is, Black Friday is not news. The big top-fold headline on both the Chronicle and Mercury was about shoppers going to the store f'early in the morning to cash in deceptive on bargains. This is also a favorite of local news as well. This is not news. This happens every year. Everyone knows it because they are aware of it because the same newspapers in the previous days have come extra full with ads telling us. When this stops happening, then it will be news.

I actually find the most important news is on the front page, bottom fold, under the big warm fuzzy human-interesty story on the cover.

I shall write to my newspaper in the morning!
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